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Why, why, why?
Why does the topic you’re explaining matter? Why, more importantly, does it matter to your prospective customer’s life? Why will your solution or product make that person’s life better? Answer these...
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Video content is powerful
This infographic explains why video content can influence engagement, and sales.
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The mobile train has left the station
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer...
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Ben Okri: Lines in Potentis
I love words. I love words because they carry meaning. Meaning is as much about detatched and conceptual responses as emotional ones. Here, the Booker prize winning writer Ben Okri brilliantly...
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Agile Marketing
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones...
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Content Marketing: What to look out for in 2014
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels...
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Digital Design: Trends
Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows, the UK...
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Amakamusic
Love this sultry jazz influenced, sambaesque number from Amakamusic. As summer makes fitful starts, it’s the perfect sound to will it to set fair for as long as possible.
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Crazy times: But Fun
What have I been up to? Marketing a national theatre tour; organising a two week long Spring time arts Festival; working on several PR initiatives for a variety of clients (some large, some small)....
View ArticleThe Internet Health Report
How can we explore the ‘health of the internet’? If you’re familiar with my work you’ll know that I’ve long been a champion of visualising data. But also, as someone who has worked in the digital...
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Millennials, Elections, and Change
plus ça change, plus c’est la même chose The more things change, the more they stay the same. Really? For the first time since the end of World War 2, almost longer than living memory, there is a...
View ArticleCreating Theatre
Creating theatre is an exciting process. It’s a creative and exploratory process of course, but also demanding and multi-faceted in terms of the thinking and planning involved, and it’s challenging...
View ArticlePoem Portraits
Poem Portraits is brought to you by Google. It’s an art experiment, part crowdsourced, and part AI driven, learning as it goes. Donate a word to become part of an ever evolving collective poem and...
View ArticleHow to Write About Africa
How to Write About Africa is a satirical essay by the Kenyan writer, activist and wit, Binyavanga Wainaina. It’s an interesting and illuminating read – a perfect antidote to the colonial narrative. The...
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The mobile train has left the station
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer...
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Imagining the future
Towards the end of 2019, I was on panels discussing Decolonising Culture (Royal Academy) and Reimagining Britain (Queen Mary, University of London/ Wasafiri Magazine’s 35th anniversary). Many themes...
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Theatre, arts and culture
Theatre, arts and culture are under attack. Creatives, artists, institutions and structures which foster theatre, arts and culture are facing down the immediate effects of the Coronovirus pandemic...
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Erasing TV and Film
Erasing TV programmes like Little Britain, League of Gentlemen, The Mighty Boosh, Fawlty Towers, or films like Gone With The Wind and others seems very of the moment. Let’s look at who is doing the...
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